Getting started guide: Advertising your construction company for free
Getting found: How to build links to your construction company website
If you don’t have a website, social media, or tracking. Go back to our first checklist on how to start out marketing your business online.
In this guide, you will learn about some of the tools and techniques for advertising your business online for free. Many of these are marketing tools that help you save time, money, and headaches by automating the work and letting you focus on more important things.
Get listed. Everywhere. Go broad first and get specific by your industry
The following is a list of business directories that will people in your area browse local listings and find your business. It’s an opportunity to list your business for free online and get in-front of people searching for companies like yours. Pay attention to the “SEO thoughts and tips” at the end of this post before you go all on out on listing your company everywhere.
Bing Places for Business: Yes people still search and use search with Bing.
Yahoo Just because they’ve gone bankrupt and been sold doesn’t mean they’re not worth it.
Yelp Get your services listed and rated
MerchantCircle is an online directory for small and larger businesses
Yellow Pages used to be VERY popular prior to the digital age but it’s still good to get a link up.
White Pages was how business used to be listed in the old Yellow Pages when everything was in a big book.
Yellowbook is a similar listing service to yellow pages and the others.
SuperPages another variety of business listings that is like all the others.
YellowBot listings are free but you can pay to get extra features
Magic Yellow listings for any business owner to claim or list their busines
Manta listing site with free listings
Hotfrog international listing site for all kinds of companies
Mapquest Not free but a listing service to bring customers to you
Local service providing local listings and popular business listings
Express Update add your business profile to get found
FourSquare This app pivoted to make their business about listing companies that you can check into upon visiting
Dexknows list your business and also engage with users and see stats on how your business is listed
Business Journals list your business and pay more for more listings
Angie’s List service listings online for consumers to find, research, and rate local companies and contractors.
Kudzu service geared specifically towards contractors and homeowner service
Ez Local local listing service
Let’s get industry specific:
How to find industry specific directories?
Preform the following searches and replace “your industry” with the actual industry your business is in:
Your Industry +”add your business”/”list your business”
Your Industry + location (*choose town, country, state, or country) + Listings
Your Industry + directory
Your Industry + directory + add/submit/suggest/post
Your Industry+ intitle:”directory”
Your Industry+ inurl:”directory”
Your Industry+ Listings
For example, let’s say you’re a construction company:
Using the above search techniques I would consider adding my business to the following:
Some additional SEO thoughts and warnings
If you’re going to go all-out on listing your business in directories.
1). As a rule, you should only list in “known” directories:
The most popular directories are ones that look like they’re up to date, have a more modern look aesthetically, and seem to provide value to its visitors.
2). List your business in directories that appear to be moderated with regularity
Don’t bother listing your company on a site that doesn’t appear to change its listings ever. The content they provide is stagnant (old) and therefore they’ll likely
3). It can be worth paying to get listed:
The websites that require a monthly subscription sometimes can also afford to moderate their listings, freshen up the content, and market your business to others. They seldom get “slapped” by google because they’re providing a real service. But if the site looks like it was designed back in the 90s, steer clear.
4). Niche and Local Sites Are Great!
Focus on your niche! If you’re a construction site, get on directories with your competitors. You’ll seldom get into trouble for posting your business alongside a gathering place with others in your industry.
Interact with forums/Q&A websites/social media/blogs
There are plenty of other places that you provide value and in return receive traffic or even new leads. Participate in the conversation other websites, blogs, and social media. Add to the comments, post links to your articles, participating in blogger exchanges, and be active in social media groups. While all of this takes time and effort, the benefits are numerous.
Benefits of more interaction on other places online:
-Boosting your presence online and brand awareness
-Talking with potential customers
-Establishing you and your brand as subject matter experts
-Becoming more familiar with your community
-Getting your website and blog more traffic
Forums/ Q&A websites/social media groups/ There are tons of online groups for people in your industry. These people may live and work in your town, it’s true! These people may also end up being your customers, future colleagues, and mentors.
Make list of the forums and groups on social media and add them to a list on a google drive.
Make thoughtful comments:
Find discussions or posts that you can relate to and “give your two cents.”
Post you links to your content and your website:
The content you create needs to be woven into the conversation. This isn’t sneaky or disengenuine if you’re answering real questions and a part of the conversation.
Find blogs that are writing about your industry or at the very least addressing a topic that your company often deals with.
Although commenting isn’t anywhere near as viable as it used to be; if you are lending genuinely insightful and helpful comments it can move the needle.
-Be honest and not over-the-top “salsey”
-Don’t be too long winded
-Include a link to either your website or your relevant blog post
It’s often difficult for blogs and other publishers to always create fresh and now content. Many of the folks that run these websites will be open to the idea of a blogger exchange or posting your content on their site in return of a backlink.
How to get your content posted on other websites for free
Good content can be worth a lot. It will drive traffic, boost how high you come up in search engines, get you ranked for additional keywords, and most importantly attract new customers.
Where do you post content?
Just like if you were going to put up a sign for your business in your town, you want to post your sign where customers are going to be.
This means you should look for blogs, organizations, publications, social media pages, social media groups, forums, etc that are relevant to your industry.
Step 1) Build a list
Start by searching for the above and building a list in a google spreadsheet.
Step 2) Find out who to contact
Find the people behind the blogs, publications, and websites. You can locate their contact information under the “contact us” section of their website or look up the owner of the domain and add their email address or link to the contact form on your google spreadsheet. Sometimes you won’t be able to find anyone to contact- it happens, move on.
Step 3) Craft meaningful emails.
People know when they’re being spammed. They know when you’re writing a boiler plate email that feels like a template.
Credibility/Intro + Compliment + compliment + question. Ask for more specifically.
I came across your website when I was researching **Insert keyword or Topic**, I found your article **Name the article title** really well written. I especially enjoyed the section about **name a section you read in the article**. I’m writing articles in the same industry and wanted to know if you ever publish other authors on your blog?
I would be thrilled to submit a few articles to you for free if you’re open to linking back to my blog. Thoughts?
Depending on the industry, one out of every ten will respond positively. Make sure when you send your article over it includes at least one backlink to your website.
Many people will pass on the first email about a blogger exchange. Send a “friendly reminder.”
I wrote you a few days back to see if you were open to letting me submit content to be published on your **Blog/publication/industry newsletter/etc***, I just wanted to see if you were open to seeing what I’ve written really quick. I’m happy to send it over if you’re interested.
If they respond positively, it will eventually end up going live online. Send a thank you and ask if they’re open to letting you write again in the future. Make a calendar event and actually follow up in the future.
Extra tips on exchanging content:
If you’ve given away the article, don’t post that same article on your own website. It’s considered duplicate content and will look bad on you. It’s okay to put a summary on your blog and link to the article where it’s written elsewhere and of course, always promote on social media. There is canonical tagging and yes it works, but unless you know what you’re doing- just don’t risk it.
This is one part of our getting started guide, if you found this valuable then immediately go check out our detailed guide on construction marketing information and tips where you can also find the following articles:
1). The Getting started Guide: Really starting out
See our early checklist for creating your construction company website up and running and preparing your social media.
2). Getting Started Guide: Content Marketing
Our guide to using content marketing to drive traffic- what works and how to write good content for your construction website.
3). Getting Started Guide: Social Media
Learn what to publish on Social Media, the best content, how to publish, and when to publish it.
4). Getting Started Guide: Networking Offline and Offline
Get a new look at Networking on old and new channels (in person and online) with the construction industry.
5). Getting Started Guide: Advertising on your construction site
Finding ways to advertise where you work and making sure your name is everything at your construction site.
Lastly, take a look at our free masterlist of marketing and sales tools for 300+ tools and guides to help you to advertise your construction company for free or nearly free. Get, also, the most out of promoting your company, by downloading our free guide on how to build a solid construction marketing plan.