The Master list of Marketing and Sales Tools

The following is a massive compiled list of marketing and sales tools I’ve used over the past 4+ years to bootstrap dozens of businesses. Some of the tools below will be relevant to you, others may not fit your business.

The reason this list is valuable to you, is that you can use these tools to automate processes, save time, and make your business run more smoothly.

I’ve spent the last 4+ years finding these tools so you don’t have to. If you end up discovering just one resource from this list, then I feel like I’ve helped someone. You can get a quick overview of the tools in this list! Download now!

All I ask is that you share this list with friends, colleagues, and other connections to help those that could get a little extra bump in their business. Please comment on what you think, and if you found this helpful! Please share it!

Content Creation

Every business should create its own content. If you’re struggling to create your own pictures, documents, write up, guides, lists, ebooks, templates, etc. Then take a look at this list and find simple ways around doing all the work the long and hard way:

Website Analysis and Auditing

Want to see what competitors are up to? Or how well you’re doing with your website? In order to find out far you’ve come, you need to see where you’ve started. These tools show you how much traffic, social traffic, paid ads is coming to your site, where it’s coming from, and expose holes in your marketing efforts. You can also use these tools to find out what is working for the competitors.

	Name	Website
	Wise Stamp	Create cool looking email signatures
	MailerMailer	Simple email software for basic email marketing
	MailChimp	Email software that has lots of possibilities
	Constant Contact	Simple email software for any business $110/month 5,000 - 10,000 contacts
	Aweber	Email software with lots of integrations, templates, and simple flow setups $149/month 10,000 - 25,000 contacts
	Campaign Monitor	Affordable email marketing software with all the bells and whistles $299 - $699/month
	iContact	Email Marketing for everyone
	Robly	Business email marketing software
	Send Loop	Business email software $145 – $235/month 25,000 – 50,000 Contacts
	Email on Acid	Affordable email software for sending mass emails $295/month
	Cake Mail	Email software that is affordable $119/month 10,000 - 25,000 contacts 50,000 contacts - unlimited
	InInBox	Mobile friendly and intuitive email marketing software $180/month 50,000 contacts - unlimited
	Bronto	Cloud-based marketing platform $995/year Send 60,000 email/year
	Interspire	E-mail marketing/retargeting and more Unlimited emails for $495
	Emailit	Inexpensive mass e-mail service 100,000 emails for $86
	Salesforce	E-mail service with lead nurturing/advanced data $2000 - $3000/month
	Coffee Cup	Responsive email creator $99 - $199
	Attach.io	Track what happens after you send your email
	Hiver	Manage shared mailboxes for support and better customer service
	SalesHandy	Email and document tracking as well as auto follow up emails
	FindThatEmail	Find the email of the decision makers in companies
	Atomic List Manage	E-mail verifying
	Mixmax	Email tracking
	Xverify	E-mail verifying for business
	YesWare	Email tracking and action notification
	Streak	Email CRM for mail merges
	Email Hunter	Find email addresses for people within a company
	Voila Norbert	Finds emails based on url
	Bananatag	Find out what happens with your emails once they have been send
	Find that Lead	Lead generation tool for B2B companies
	Aeroleads	Get > 95% accurate Leads and prospects for your sales
	Snovio	Email finder tool

E-mail Campaigns/ Email Tools      

If you’re not collecting emails and interacting with your customers, you are missing out on a major part of your business. Email marketing lets you interact with potential, new, current, and old customers. This is one of the most important parts of marketing and how you continue to get new customers.

	Name	Website
	Buffer	Easiest way to publish on social media
	Click to Tweet	Facts that allow for fast re-tweet
	Addthis	Sharing buttons plugin
	Shareaholic	Widget for sharing on WP and other sites
	Synder	Social signals across 50 networks $29.99/month
	Onlywire	Post content to 50 channels at once $5/month
	Social Media Policy Legal Template	Social media privacy policy/terms of use
	Azuqua	Get social media leads $75 - $250
	Spokal	Sharing across social media platforms
	Nuvi	Real-time social media intelligence
	KnowEm	Register social media accounts for you
	Klout	Find industry experts
	CoSchedule	Scheduling posts and publishing
	Zoomph	Social media listening tool
	Sprout Social	Social media management platform
	Bitly	Shorten and track the links you use on social media

Social Media            

Social media gives you a different channel to share anything you want with your current and potential customers. In many different types of businesses, the nature of social media is more so a “check the box,” type of thing. You need to have it and it should be kept current. The following tools let you monitor, create, and more easily get shares on social media.

	Name	Website
	Usability Hub	Let people evaluate your site – objective reviews of your site
	UserTesting	Let people evaluate your site or app
	SilverBack	Mobile app testing
	Peek by UserTesting	Try user testing

Inbound Marketing Tools

Inbound marketing is the idea that you provide valuable content over time (much like this master list), for your potential customers to interact with and eventually become a part of your mailing lists or eventually sign up for your services or look deeper in your product.

	Name	Website
	Web Engage	Surveys, customer feedback, etc
	Qualaroo	Exit Surveys and Target Questions. Behavior and insights
	Outbound io	Automated messages to people $49 – $129/month
	UserVoice	Feedback, helpdesk, and knowledge base management tools in one platform
	Talkable	Customer referrals
	Extole	Referral software / Marketing
	Referral Candy	Acquire New Customers & Increase Sales with a Referral Program
	Bounce Exchange	Pop-up before you quit, landing pages, etc $5995 – $3995/month by pageview volume
	Delighted	Actionable feedback from your customers
	ClickinSights	Customer feedback quiz emails $49/month
	Survey Gizmo	Get info’s from your customers
	Typeform	Create surveys with a links
	Survey Monkey	Create surveys

User Testing       

If your website is a source of leads (which it should be), you should find out how users are interacting with you. These services let you ask customers to walk through different processes on your website and give brutally honest feedback.

	Name	Website
	Mix Panel	Understand your user's journey with insights $150 - $300/month
	Piwik	Free (open source) web analytics software
	Snowplow	Direct access to all your customer-level and event-level data $91 - $100/month
	Keen IO	Collect and store huge amount of event data Free – $20 – $125/month
	KISSmetrics	Individual user-based analytics platform $150 - $250/month
	Woopra	Behavior, leading real-time web analytics and targeted customer engagement service $79 - $199/month
	Segment.io	Install tracking for the last time. Send your data to 89 tools with the flick of a switch $29/month
	Fox Metrics	Analytics. Data centered around your customers, not just page views $20 - $120/month
	Totango	Monitor, Analyze and Optimize Customer Engagement with Online Customers $200+/month
	Heap	Similar to mixpanel
	Certain Source	Finds trends in your users and those that convert and target them
	Inspectlet	See what visitors do on your site
	Trendspottr	Can help you discover emerging trends

Customer Feedback  

Get instant feedback or proof that a certain feature or part of your website is working. This can be asking customers what they want to see, referral programs, surveys, contact forms, and much more.

	Name	Website
	SEO Keywords	Keyword/description tool
	Keyword Density	Density of keywords on site
	Google Alerts	Google alerts for anything related to your company
	Hit Tail	Hit Tail Long Tail Keyword Tool
	Keyword Shitter	Keyword spinner and discovery tool

Analytics

You need to constantly measure your site’s performance to find out how to make the user experience better, reduce the bounce rate, observe user journeys, and get a better perspective on how your users on interacting. This isn’t always for people just starting out but it’s worth a look.

	Name	Website
	Unbounce	Landing page design and implementation software
	Optimizely	Test A/B landing pages
	NayTev	A/B testing for articles/content
	Visual Website Optimizer	A/B testing – usability – Split testing – heatmap
	Clicky	Heatmaps, individual behavior and analytics in real time
	Intercom	Make it easy to communicate with customers
	Kickoff Labs	A/b testing – email capture – user grabs
	Exit Monitor	Exit intent software, triggers a pop up when it detects users are about to exit the site.
	CrazyEgg	Visualize user journey and clicks

Keywords

Find out which keywords you rank for. Diversify and start to build content off the keywords and phrases you’re interested in ranking for. This is the difference between your business eventually coming up on the first page of google and 10th page.

	Name	Website
	RJMetrics	Social Media, SEO, Analytics, etc. $750/month
	Bruce Clay	SEO, Ads, PPC

A/B testing and Landing pages     

As you get more advanced in building your business and your website, you will need to optimize your website to discover the easiest ways to turn people into paid users or leads. These services let you change the content on your site, interact more efferently with customers, and drive more leads by testing outcomes.

	Name	Website
	Localytics	Mobile targeting and marketing automation stuff
	Telerik	UI controls, end-to-end solutions for mobile app development
	Tap Sense	Big data. Realtime tracking
	Kahuna	Push Notifications
	Just Mailo	E-mail popup for mobile browsing
	Irio	Send sms alerts to users
	Branch.io	Deep linking to appstore
	App Radar	Free keyword tracking and optimization tool for google play and app store

Marketing Companies             

Marketing companies are a dime a dozen. Some of them are great and some of them are frauds. The companies listed below are more-so examples of what marketing companies look like. They should offer a range of services and never promise to “put you on the first page of google.” If you’re seriously considering turning over your marketing efforts to a company, do some research, talk to the companies in their portfolio, and get multiple quotes.

	Name	Website
	Perfect Audience	Retarget across the web, Facebook, and Twitter
	Adroll	Retargeting – fb and google similar networks
	Digital Point	CPM banner ads, CPM email ads and CPC contextual links
	Retargeter	Full-service display advertising solution, specializing in retargeting and audience targeting $1,500 - $2,500/month
	Tapad	Buying engine that focuses on specific people
	Rocketfuel	Improve marketing ROI in digital media across web, mobile, video, and social channels
	Wordstream	Adwords and Bing Purchasing – they do all the work
	Mopub	Ad network that leverages different ad sources with lowest cpc for each ad
	Chartboost	Ad network that lets you select stronger fields of user specifics
	Automateads	Automate all your ads

Mobile

This section is more geared towards products and services that specifically target mobile users in terms of ads and analytics. If you’re just getting started and don’t have a mobile product or service, feel free to move past this section.

	Name	Website
	GenieBelt	Construction Project Management
	Trello	Simple project management
	Producteev	Project Management
	Evernote	Project management and other tools for business
	Basecamp	Project management for websites and marketing teams
	Invision App	Project Management for webpage design
	Remember the milk	Project Management

CPC/CPM/Retarget CPC – Ads     

A major part of every success company is paying for leads. There are thousands of tools that help companies get new customers. The following are different tools and services that help you pay per click and impression within a slew of different ad networks.

	Name	Website
	Scraping Hub	Scrape pages for data
	BuzzStream	Scrape blogs for authorship/contacts
	NinjaOutreach	Similar to buzzstream – get contacts for bloggers
	ContentMarker.io	Scrap blogs and websites for contacts and twitter
	Import.io	Automatically scrape websites for contact data

Project Management    

When you’re working on any type of project for your business, you should be using some type of software that keeps tracks of your progress. This keeps you more organized and helps keep others accountable for their responsibilities. Project management isn’t something that comes easy to everyone, but when you pick a tool below make sure you take the time to train others on how to use it.

	Name	Website
	IFTTT	Set alerts for anything, set up automated functions on social and other platforms
	Zapier	Automatically connect services and apps to transfer info
	Elastic IO	API-first integration platform for application integration specialists
	Convertful	Create pop-ups that can help convert visitors into subscribers

Scraper / Crawlers          

Rip data from websites when you need it. This can be contact details, potential customers, or anything that you want to collect. These tools can save tons of hours when you’re trying to grab data to display elsewhere.

	Name	Website
	Slack	Office messaging app
	My Free Conference Call	Free conference call dial-in tool
	Skype	Simple messaging software that is virtually an industry standard these days
	Join.me	No registration virtual meeting webinar software
	GoToWebinar	When you need to host larger webinars for your business this is a great tool
	Calendly	Set appointments and allow leads to choose their appointment times and automatically sync with your calendar
	Tenfold	Integrates phone systems with business software to capture all customer interactions.

Internet Automation Tools     

These tools allow you to shift some of your efforts away from manual processes when it comes to sending messages and reactions out one by one. This is key for social media in terms of getting a first touch out and also interacting with new leads as soon as they interact with you. Poke around a bit and see what you find.

	Name	Website
	Mapbox	Mix your data with maps
	Librato	Realtime cloud monitoring for your data
	Cloudred	Agency that takes your data and makes it meaningful and helps you to display it
	CloudWork	Integrate APIs
	Chart JS	Make cool looking displays on your site to demonstrate your data
	Tableau	Great/expensive tool to show your data in meaningful way
	jqPlot	Plot circles of meaningful data to demonstrate your brand/competitors and more
	Klipfolio	Dashboards. Get a better overview of your business
	Clearbit	Provides powerful products and data APIs

Offline Tools

Sometimes the old methods are the best, maybe you want to add a special touch to a new client or you’re interested in getting a service that takes your calls when you’re busy. These are a great way to make your company and team seem bigger than it is.

	Name	Website
	Vizualize.me	Infographics and clip art for presentations. Maps – stats
	Piktochart	Neat info graphics
	Visual.ly	Building web stuff- info graphics, videos, short sites
	Vengage	Build infographics and new visual stuff for your site
	Easelly	Cheap, easy, good looking info graphics

Security

When you start using dozens of tools, it becomes nearly impossible to keep up with all the logins and passwords. This saves everything in one place where you can access and grant access to others on your time. There’s nothing worse having to reset passwords every time you want to use a tool.

	Name	Website
	Prezi	Cool demonstration online software that lets you transition between slides in a neat way
	Reflector	Show iPhone app on desktop for presentation
	BrowserStack	View your website across all devices and platforms
	SlideShare	Post all your presentation documents online, great for social sharing and SEO
	Proposify	Create beautiful proposals online with the help of this tool

Communication

Depending on the size of your staff, you want to consider using an inter-office communication tool outside of SMS texting and email. This a quicker way of getting messages and responses overall. Keep in mind conference call tools are great way to do a remote sales presentation.

	Name	Website
	Hide My Ass	VPN
	DuckDuckGo	Browse and search Anonymously
	CyberGhost	Use for free – surf in private

Data tools

Figure out a meaningful way of displaying your data. These tools are going be more and more helpful as tools to get better sense of how your business is going on a daily, monthly, and weekly basis. You can also use these tools in presentations and cool pieces of content for people that interact with your brand.

	Name	Website
	Templated	Online templates for single page word press
	Sketch	Sketch is an application that can be used to create user interface elements
	Visual Composer	Visual Composer – tool to build webpages inside of wordpress
	Wix	Free websites – very easy to use
	Lucid Chart	Diagrams and wireframing done right
	Jenkins	Continuous integration – Programing
	Forimisimo	Build smarter forms for your website
	OptimizePress	Create and launch landing pages
	Jira	Tool for staying organized with your development team and projects.
	Disqus	Promote content across multiple platforms and buy traffic
	Hellobar	Get users signed up quickly with their google accounts

View Anonymously / Browse Incognito

Sometimes you want to test stuff on your own site, view competitors, or see how a different IP or location will display the content or languages on your own site. Other times it’s just for playing it safe across a slew of possible circumstances.

	Name	Website
	Upwork	Freelance stuff
	Fiverr	$5 for anything
	Staff	Hire people for stuff
	Guru	Find and hire freelancers
	Craigslist	Never over or under-estimate what you can find on craigslist

Building Websites         

Plain and simple, you need a website. If your business (no matter how small), doesn’t have a website- you are leaving money on the table. Consider using one of dozens of free CMS websites to get something out there. When you get more advanced, you should begin to create landing pages based on sales or different campaigns. Landing pages can be tricky but there are also tons of guides on doing them correctly.

	Name	Website
	Warrior Forum	White hat to black hat marketing solutions
	Webmaster World	Similar to black hat world. White hat to black hat
	Growth Hacking	Website for tips and tricks – successes and failures.
	Linkedin	Industry standard to meet people in your field. Join groups- find people
	Cofounders Lab	Find other co-founders or people interested in what you’re trying to do
	Traackr	Find key influencers in your market
	Profile Hopper	Find profiles and extract data – emails
	Sendbloom	Hyper targeted and “automated cadences.” Continue to tap potential clients
	Schedule once	Give your prospects the option of when to have the next meeting/call by giving them a choice
	Influence.co	An open platform for influencers to profile their best work. Brands and agencies can use the tools for finding and work with influencers

Presentation / Demo Tools     

If you are running your own business or just focusing on sales, there’s a good chance that you’ll need some type of presentation software. Consider using something the “pops” a little more than just powerpoint. These tools may have a slight learning curve but they give you an easier way of sharing your presentations and also getting a more polished look for your future clients.

Infographics

Some of the most shared content online these days is infographics. These are displays of anything about your business or industry that gives additional insights through visual representation. These are cool tools that help you create something visually stunning and professional without having to be a graphic designer.

Feelance Work Websites         

Sometimes we’re not graced with all the artistic or technical abilities that we’d like to have. There are websites that allow you to get a lot of specialized work for a very reasonable price. Consider using the following to find content creators, designers, developers, and much more. Outsource the work that you can’t do yourself, no need to re-invent the wheel.

	Name	Website
	Nvite	Event invite software that creates you a landing pages and allow people to RSVP and even pay for tickets to your event
	Social Tables	All in one event planning software. Design seating charts / create checkin tool
	Meetup	Find meetups, events, and all sorts of interesting in-person presentations that interest you

Growth Hacking      

This terms sometimes makes marketers skin crawl because it can be vague. These are unique examples of how others have taken an interesting route to boost their businesses. Get inspired and learn some clever work-arounds to save you time on marketing. These sites are all free and tend to be invaluable when it comes time to grow your business.

	Name	Website
	Planday	Pay hourly workers, export payroll, timeclock check in
	Time Starter	Track hours for contractors and consultants
	Invoice Generator	Invoice your sub -contractors, management, or whoever owes you money
	Invoicely	Keep track of all invoices in one place

Event Tools

At some point you should consider having your own events for marketing or just flat out celebrating these are a few tools that help you to organize and send out invites.

	Name	Link
	StartUpYar	Vast list of tools for every piece of your startup
	Prospect Stack	100 Tools for prospecting and generating sales
	Youtube best practices	Youtube video best practices – seo – tags – keywords – etc
	Info Graphic Guide:	How to make a solid info graphic
	Free Stock Photos	Picture/Stock images guide
	Guide to Using Photos Legally	How to use creative commons and not get sued for using photos that you don’t own
	Free SEO tools	Slew of links for learning, analyzing, and optimizing SEO
	Good UI	A guide to better User Interfaces
	Robbie Richards	How to promote your blog posts
	Formisimo	How to get your forms right
	Guide to the Psychology of Pricing	The list of psychology pricing strategies that make users convert more
	50 Growth Hack Tools	List of tools for marketing growth hack projects
	100 Best Marketing tools of 2016	If this list doesn’t cover it for you, try out the one above

Employee and Invoicing

Track hours for employees or people contracting for you and send invoices.

	Name	Website
	Moz	All things SEO. Includes tools as well
	Search Engine Land	SEO News
	Inside search blog	What’s happening with google
	Matt Cutts Blog	Tips and tricks. Basically the only guy that understands how google plays ball
	MozCast	What’s happening with google updates
	Traffic planet	SEO/SEM Forum

Sales Tools / More Tools / Guides

These are a slew of guides, sales tool lists, and how-to’s that can teach you how to get the most out of your marketing. Each guide is unique but all of them are absolutely worth a shot.

	Name	Website
	Coursera	Free online classes for any class
	Udemy	Online classes for learning
	BitDegree	Affordable & Free Online Courses

SEO BLOGS

All experts in SEO these days are self-taught. The insights to how search engines work and what is valuable in terms of getting listed higher online is part art and part science. Take some of the guess work out of creating your business by learning from the experts. Everyone needs a little help understanding the complexity of how to get your website noticed by more people. These are blogs that you should take glance at from time to time.

	Name	Website
	MailLift	Send handwritten thank you notes
	Printfection	Swag (teeshirt, mugs, pens, stickers) management. Send new clients a carebox for becoming a customer
	Vista Print	Inexpensive business cards and other printing services

Online Classes

If you don’t know something and it seems complicated, I’ve always encouraged people to “ask Dr. Google” or consider youtube. Sometimes you’ll need a more comprehensive approach to learning. The following are just a few places where you can learn online.

	Name	Website
	LastPass	Save all your passwords securely in one place
	AVG	Free Antivirus Software
	1Password	Similar to LastPass, you can save and share all your passwords in one place

Thanks for taking a look! Feel free to comment and share!